Stuart Cassells

Stuart Cassells was named BBC Radio Scotland Young Traditional Musician of the Year in 2005. He was the first graduate with an honours degree in bagpipes from The Royal Scottish Academy of Music and Drama and was the founder of the world-famous Red Hot Chilli Pipers. His music career was going very well until he developed a neurological condition called Focal Dystonia that forced him to retire from playing.

He’d set up his first business, an entertainment agency, at the age of 18 and developed The Red Hot Chilli Pipers into a global success and always believed he had entrepreneurial spirit. When he came across the Saltire Fellowship he believed it sounded like an incredible opportunity to grow his skills and make a career change into the Scotch whisky industry. Stuart is now General Manager of The Famous Grouse Experience and The Glenturret.

"The Saltire Fellowship really was life changing for me. Being surrounded with ambitious, driven and inspiring people all looking to make their impact on the world, along with world class, thought provoking, experiential learning transformed how I look at the world and focussed my growth mindset. After a successful externship with Edrington, I was offered a role to look after commercial opportunities with entrepreneurial flair for excess whisky stock. A project we called ‘Whisky Gems’.

I’m now responsible for growing The Glenturret single malt whisky worldwide and lead Scotland’s best visitor attraction 2015, The Famous Grouse Experience. I will continue to develop my leadership skills by growing Scottish brands worldwide to make a positive difference to Scotland’s economy."