Communicating with the Digital Consumer
Speaker: Chris Marr, Founder & Director, Content Marketing Academy Ltd
Member Level: Emerging|Growing|Leading
Time: 17:30 – 19:30
Event type: Masterclass
Venue: Johnston Carmichael, Bishop's Court, 29 Albyn Place, Aberdeen, AB10 1YL
Why should someone choose to buy from you? How do you stand out from everyone else? How do you change from being A choice to THE choice?
The way in which we communicate with customers has changed dramatically over the past 5-10 years. Consumers expect to be communicated with in a specific way, but as businesses we have not changed the way we communicate with consumers which is a major problem if we want to continue to do business and be relevant in 2018 and beyond.
As consumers we have access to all the information to help us make an educated buying decision. We also know that we hate being sold to, in fact we avoid sales people as much as we possibly can, yet as businesses all we seem to do is try to sell.
Are you doing everything you can to help your potential customers make an educated buying decision? Are you doing everything you can to build a relationship and trust with your potential customer, so they feel confident contacting you for the first time? If all you are doing is 'selling', then that's not going to inspire anyone. Potential customers use the Internet every day to help them make buying decision before they contact a business for the first time. You are being judged online before being judged offline.
Facilitated by Chris Marr, Award winning entrepreneur, speaker, content marketer and founder of the Content Marketing Academy, the UK’s largest membership organisation of its type. Chris is a leading voice of the growing Content Marketing movement in the UK. His pioneering work has helped countless organisations grow through content marketing and his drive comes from a desire to help people break free from the world of interruption marketing.
If you feel like you need an injection of motivation, inspiration and a fast-track to the skills and knowledge to take your business to the next level in the digital era, then you cannot afford to miss this masterclass.
20th September 201817:30
WhereJohnston CarmichaelBishop's Court29 Albyn PlaceUnited KingdomAberdeenAB10 1YL