Next Steps with Babson - Problem Solving, Solution Selling or Copying Success?

Speaker: Professor Jay Rao

Chair: Cathy Craig

In this session Professor Jay Rao discusses entrepreneurial approaches to innovation, creativity and problem solving. With Babson College's customary thought stimulation, Jay challenges participants to consider their approach to themes including risk vs uncertainty, following customer behaviours, looking for bright spots to copy or steal; action vs over-analysis, getting into an innovative 'headspace', the value of storytelling when spreadsheets aren't available and more.