Member feature: sixty seconds with Noggin the brain people
Because the brain is amazing, it needs looking after. We created Noggin the brain people to help raise awareness of the small things that people can do to help promote better brain health by focusing on nutrition, movement and exercise, sleep and looking after our gut.
The brain is a powerful tool. We grabbed a quick chat with ES member (Growing Tier), Michael Doran. He caught up with us as explained about Noggin the brain people.
“The real 'brains' behind Noggin belong to my wife, Dr Clara Russell. Clara was fascinated by the brain for a number of reasons. Like most people, our family had been touched by examples where the brain was not functioning at its best. In recent years, we've had family members diagnosed with Alzheimers Disease, Multiple Sclerosis, Epilepsy and Anxiety.
In parallel, our son who was born 2013 enabled us to see how amazing the developing brain is. As he would fall asleep at night, we could hear him chatter about things he has seen or done throughout his day. As proud parents, we thought it was cute (and, of course, a sign he was a genius). From reading we realised this was his brain filtering through experiences, filing it into his personal computer and preparing the brain to be primed to learn all sorts of new things the next day. As we learned about the diagnoses and symptoms we were facing at one end of the spectrum, at the other, we saw how the brain forms the foundation of who we are. The more we researched, the more we realised how much we could do to help support our brains, how much science is evolving in this area and that even a small change can make a difference.
Because the brain is amazing, it needs looking after. We created Noggin the brain peopleTM (an award-winning Brand at this year’s Roses Creative Awards) to help raise awareness of the small things that people can do to help promote better brain health by focusing on nutrition, movement and exercise, sleep and looking after our gut. We are currently launching a range of high strength nutritional supplements. We currently have 2 products* and plans are afoot to have our NoggsTM help educate everyone as to the small steps they can take to help improve their general brain health.
Check out this short video where our Noggs can tell you a little more at www.nogginbrain.co.uk"
*We currently have two products
(1) Noggin Vitamin and Mineral Supplements
Your brain accounts for just 2% of your total body weight yet it’s responsible for 20% of your body’s total energy production. Wowzers. So your brain needs one heck of a lot of energy to be able to do its job. That’s where vital vitamins and minerals come in. Those guys, especially the B vitamins, play a really important role in terms of brain cell function and energy production. The best way to get these nutrients is through your diet, but if you’re not sure what you should be putting on your plate our vitamin and minerals product can help.
(2) Noggin Pre & Probiotics supplement
In recent years we’ve discovered a lot about the large numbers of bacteria and other organisms that live within us, particularly in the stomach and intestines, and we’ve learned they actually play an important protective role in some aspects of health, known as the microbiome. (Remember this word – ‘microbiome’) We also now know that what we consume can either help or hinder them. ‘What’s this got to do with the brain?’ we hear you cry. Well, have you noticed that when you’re upset or nervous, you sometimes feel ‘butterflies’ or hear a lot of gurgling (ahem) in your stomach? That’s because there’s a direct connection between your gut and your brain. And that’s why scientists are currently researching possible connections between the microbiome and depression, obesity, autism and cognitive decline. Here at Noggin have come up with both a probiotic and a prebiotic supplement; a simple blend to support our good bacteria, help them thrive and keeps the bad guys at bay. Each one of our ingredients in our Probiotic product has been specially selected based on research that has shown their roles in supporting our gut lining. AND Lactobacillus Brevis, Bifidobacterium Lacti and Bifidobacterium Longum have been shown to increase something called BDNF, or Brain-Derived Neurotrophic Factor to give it its full title (which is a bit of a mouthful, so we’ll stick with BDNF). BDNF is a brain growth protein. Sounds pretty-important, right? This little gem of a protein is involved in preserving our brain cells (neutrons) and connections (synapses), as well as creating new ones.