Cathy joined the Entrepreneurial Scotland team as Commercial & Memberships Director in 2017 and is responsible for evolving and delivering the membership services. It is the teams ambition to provide consistently excellent service and to grow the network in number and diversity attracting and retaining members across all sectors and across the whole of Scotland.
Prior to joining Entrepreneurial Scotland, Cathy was Commercial Director at both Calmac Ferries and Scotrail, where she was responsible for driving revenue, creating new customer propositions, marketing and positioning both organisations as credible tourism enablers for Scotland.
Cathy is an experienced Executive with Board experience with skills in Commercial, Marketing, Sales, Business Development and People Change across a range of industries. Particular strengths in business growth, enterprise and strategy development and implementation. She is active in Scottish Tourism development through her board roles with Visit Scotland and Argyll and Isles Co-operative and is actively involved in mentoring with a number of individuals