Jo Fairley Co-founder of Green & Blacks In 1991, Jo Fairley co-founded the pioneering organic chocolate company Green & Black’s (with her husband Craig Sams), which has now gone on to be ‘bigger than Marmite’ (in sales terms) and ‘cooler than Prada’ (Coolbrands).
In 2005, the brand was sold to Cadbury’s, but Jo remains in an ambassadorial role, travelling the world as the brand grows internationally in countries including the US and Australia. In 2008 Jo and her husband Craig Sams collaborated on Sweet Dreams: The Story of Green & Black’s (Random House).
Jo also co-founded Judges Bakery - an organic one-stop shop - and The Wellington Centre, an 11-room ‘boutique’ wellbeing centre, in her home town of Hastings. Having left school at 16 (with six ‘O’ Levels), by the age of 23 Jo became the youngest-ever magazine editor in the UK, editing first Look Now and then Honey Magazine. She contributes to a very wide range of publications including Bazaar and Waitrose Weekend. In May 2014 Jo launched The Perfume Society, turning a life-long passion into a website which embraces the world's first appreciation society for fragrance-lovers.
She is also author and co-author (with Sarah Stacey) to a series of bestselling beauty books. For eight years Jo chaired the Soil Association’s Health Products Standards Committee, helping to set the standards for organic and natural bodycare in the UK. She is a ‘matron’ of the Women’s Environmental Network and runs makeover workshops for young women at Centrepoint.