The programme is short, sharp and intense. It is experiential, not theoretical; taught largely by very successful business people who provide pragmatic teaching shaped through their real world business experience. The core programme is delivered over six months in Scotland and the USA and it will cover Sales, Marketing & Markets, Innovation, Entrepreneurial Finance, Business Strategy and Leadership.
Whilst at Babson, Fellows will be immersed into the Boston ecosystem with weekly company visits. Fellows will then travel to Silicon Valley for a week long learning journey.
Upon return to Scotland, company sponsored Fellows will reintegrate into their organisations while open enrolment Fellows will begin working with their hosts for three months on a growth/change project. A second learning module delivered by Strathclyde Business School will take place in January in Scotland.